Discuss one of the ethical issues raised by educational or business use of social media that you consider to be particularly significant.
On the internet, your every word, every posts lives forever. Especially when you’ve a reputation to uphold. Everyone talks about watching what you say on the internet but has it got anything to do with the internet really?
Anything we say comes from us, it is our own responsibility. 
While researching, I came across this article and incident 19 (Amy’s Baking Co) caught my attention so I did a little digging.
I went on their facebook page and true enough, there’s retaliations. However when I searched about their restaurant on yelp, there were more positive reviews than negative ones which is conflicting. 
So what lead to their outburst in the first place?
Negative reviews on Yelp deeply affected Amy Bouzaglo and she claims the reviews untrue. Whether true or not, is questionable.
Ethics is closely related to morals and etiquette.  I believe that negative reviews are perfectly fine – they act as room for improvements. However etiquette comes in when you phrase your negative review, and ethics; the message you put across.
“Had a bad experience at xxx. The services was a little slow and the food was not as nice as I thought. Maybe due to the lack of staff and peak hour. May or may not give it another chance during non-peak hour!”
“Had a horrible experience at xxx! Staffs were non-existent and the food sucked! Totally not worth the wait. If you don’t have the money to hire staff, don’t open a restaurant! Never again at xxx. Please don’t waste your money here!”
Both reviews had the same problem: lack of staff and bad food. But it’s the tonality that makes them entirely different. The purpose of social media in businesses is to allow feedback yes but never to put anyone or any business down which is what the 2nd review did. This is the issue of ethics of communication on social media.
Also, retaliation from business owners on social media never puts them in a good light because “customers are always right“. Plus lashing out and crudely scolding customers certainly make things worse, and unethical.
From bad reviews to cyber-bullying.
Businesses need to have a policy on the uses on social media – what to say, what is acceptable etc.  In businesses, reputations are very important and can be tarnished by employees, customers, even employers, on purpose or not. You’re a representation of who you’re working for. That’s why privacy is a constant issue.
For anything that’s unethically posted on social media, the internet we should not blame. It’s the creator of that content who should bear the responsibility.
Although every individual define ‘ethics’ differently. What I think is wrong, you might not think so. Therefore, we should always remember the Golden Rule (Ethics of Reciprocity):
“One should treat others as one would like others to treat oneself.” 
And remember, people always remember you for the 1 thing you did wrong. Not the other 58 that you did right.