It’s Been Quite The Journey


As this module comes to a close, looking back at all my post and the folder “MANG2049”sitting on my desktop page, I’ve come a long way. I’ve learnt a lot in just this 12 days. Although things was a little rushed, having to complete assignments every single day (I’m a really good procrastinator), this module is definitely the most interesting and enjoyable one yet! And not because I don’t have to wake up early in the morning to travel to school! I’m thankful for all the improvements I’ve made thanks to all the constructive comments from lecturers and fellow classmates. I guess it was due to the nature of individual assignments that I’ve learnt how to do my own research better, how to comment critically on articles and to do up blog post about such things.

I never knew how amazing the internet could be. I’ve used it for communications with my friends and families, games and researches for school and I’ve never really thought about how all these is possible without the internet. I guess we might’ve taken the internet for granted somehow. That’s why people make mistakes online and lose their jobs/friends as we have come to known in previous topics. [1] That’s why we have to maintain our image online professionally which I am planning to do!

I even have the honor to connect briefly with Nina Mufleh due to an assignment on Topic 3! nina

I had created a LinkedIn account when it just started but left it to rot because I thought it was boring. But I’ve since updated it and “followed” multiple interesting companies. I’ve even set my eye on one company for my internship! linkedinn

Also I discovered the amazing Google+ through the google hangouts. There’re so many interesting things on Google+ it’s just like pinterest, but more and there are business-related things as well!


Of course this is not the end, I plan to improvise my accounts as much as I can and market myself as much as possible!

  1. Accessing, managing and evaluating online information
    At start: ★☆☆☆☆ 
    Now: ★★★★☆
    I’ve learnt how to evaluate and search for resources better. Looking for citations of the articles and sourcing for more articles from there!
  2. Participating in online communities
    At start: ★★★☆☆
    Now: ★★★☆☆
    I wouldn’t say I haven’t improve but the type of online communities have changed from my interest to a wider range that includes my professional interests.
  3. Building online networks around an area of interest
    At start: ★★☆☆☆
    Now: ★★★☆☆
    After being introduced to Google+, I find it easier to start building online networks around my area of interest. Also LinkedIn has ‘News’ of my interest that I can “follow” for updates! Although it’s small, but I’m sure it will venture it out to something big!
  4. Collaborating with others
    At start: ★★★☆☆
    Now: ★★★☆☆
    As the nature of this module is more on individual assignments, I didn’t have the chance to collaborate with my classmates. Although I hope in modules to come, this can be improved!
  5. Creating online materials (text, audio, images, videos)
    At start: ★★☆☆☆
    Now: ★★★★☆
    This I’ve improved a great lot. Especially creating videos and audio. It’s really quite hard for a newbie like me and I salute all the animation makers really. But I’ve found it to be quite fun and hope I can get better at this!
  6. Managing your online identity
    At start: ★★★☆☆
    Now: ★★★★☆
    I believe I’ve gotten a lot better at this. I’ve separated my professional and personal accounts which helps me maintain my image professionally.
  7. Managing your online privacy and security
    At start: ★★★☆☆
    Now: ★★★★☆
    After this module, I’ve learnt the dangers of the internet and the needed precautions to take. Wherever unnecessary, I’d try to be anonymous as much as possible. And disabling any unneeded ‘cookies’!

Do enjoy my (successful) video for this last assignment! *proud moment*

Click on the images to my accounts!

tweet linked in  google

(567 words)



[1] How One Stupid Tweet Blew Up Justine Sacco’s Life

A woman created an awesome resume to land her dream job at Airbnb — and it caught the CEO’s attention immediately

Background Music



Free or Not, You Decide (Reflective Summary and Comments)

It is interesting and enlightening how my colleagues have explained open access in different contexts. I feel as if my knowledge on open access have widened a great deal!

A handful of my classmates has utilized YouTube as an example which quite clearly explains the concept of open access, it’s advantages and disadvantages.  And I did not know that some videos have to be paid to be viewed! (via Chloe’s blog) I’ve always thought everything was free on YouTube.

Open access, in YouTube especially, magnifies the chance of readership and recognition. Renu’s blog gave an example of how this guy rose to fame from posting free videos. Which reminds me of my personal favourite YouTuber: Michelle Phan who started off posting free videos of make up tutorials on YouTube. Today she is an entrepreneur with her own line of make up and she has also published a book! [1]

Yi Xin’s blog stated that we have low disposable income which lessens our possibility to purchase articles online and even if we wanted to, the abstract is usually not clear enough for us to judge whether the article is going to be of use to us. Then I came across Venezia’s blog which mentioned limited access. And I thought that is an awfully good idea and solution! vene Source: Venezia’s blog

There are some things on the internet that we cannot fully judge for ourselves whether is it useful enough to purchase. Limited access grants full access to the materials for a certain period of time which might be able to solve just that! Even on our smartphones, we have apps with limited access to help us decide whether or not to buy the app!

Of course we would prefer open access over limited access, especially us students. But as for the content producers, is open access still a bad thing? And for paywall authors, limited access sounds like a good idea as well.

“Good things will come to those who wait.”

(315 Words)

Review my comments on Chloe’s and Easter’s blog!

Blogs: ChloeRenuYi Xin and Venezia

[1] YouTube’s makeup superstar Michelle Phan moving away from beauty videos

To Be Free, Or Not To Be?

Has this ever happened to you?
only to be faced with this?
Frustrating isn’t it?
payable 1 Don’t you just hate this page??

Have you ever wondered why though?

There’re both sides to a coin.
We want the article for academic purposes to get a good grade.
Publishers want compensations for their article for the effort, time and money they have put into his research.

Rather fair don’t you think?

Open Access VS Paid Access

The term Paid Access (a.k.a. Paywall System):
a system that prevents internet users from accessing webpage contents without paid subscription. [1]
We also have Open Access:
online research outputs that’s free of all restrictions on access and usage. [2]

Why Open Access?
Open access articles usually have funders who want to improve the public good. They understand that researches can advance through result sharing and usage. [3]

Disadvantages of Open Access:
It is a costly affair with publication cost, research cost and licenses. With no subscription paid, the author, employers or research grant has to cover these costs. Which might in future discourage these authors to continue going for open access which affects sustainability as well. It also affects quality – publishers incentivize authors to publish more articles and while publishing quantitatively, quality declines. [4] [5]

Advantages of Open Access:
Open access helps build reputation of the author by providing availability and increased citations. Research results may even be advanced by other authors building on top of their research. [4] [5]

It’d seem so that benefits outweigh disadvantages.

But, as the saying goes..


Like myself, I wanted to create an animated video for this topic so I got on (advertized as ‘make animated online video for free’), created my video halfway and realized I had to pay to create a longer video, and to download/upload it. (Imagine my horror after spending approx 2 hours on it!! Here’s my halfway done video, not sure if it’s accessible by public though)

I believe each content producer knows what they’re getting into once they’ve published their materials open accessed and they would’ve their reasons for doing so despite the disadvantages. Same goes to authors practicing the paywall system. Regardless of industry; scientific; music producers; beauty tips and etc, as long as it is the choice of the content producer, they should go with it.

Who’d complain about free stuffs anyway?

(390 words)


[1] Paywall

[2] Open Access

[3] Why Open Access?

[4] Advantages and Disadvantages of Open Access

[5] Advantages and disadvantages of Open Access

Images: Google

Social Media Ethics. So Whose Fault It It? (Reflective Summary and Comments)

It was an eye-opener and insightful read on the different takes my colleagues took on social media ethics. I was drawn to Nicole Low’s and Yi Xin’s blog post as it hits very close to home. It was about social media distorting the perception of beauty unrealistically causing eating disorders, depression and esteem issues in teens. [1] I have a very close friend who succumbed to bulimia because she felt like she wasn’t skinny enough or pretty enough. She used clothes peg on her nose in attempt to make it sharper and higher causing bruising. She lost weight every week and each time I saw her, she got skinnier, paler and sicker. That was 3 years back, she’s finally en route to recovery. Still really skinny, 32kg at 160cm but at least she’s holding her food.

magazine-collage resize
Source: Google images

Companies love to photoshop their images online and in magazines. [2] Is it ethical? This is a very grey area with no right or wrong. But defining these photoshopped images as real beauty, is that ethical?

9c1611d250087d8724cd57e16fed4f34  Source: Google images
Magazine VS Real Life

We have influence on our peers, random followers on our social medias, even someone on the streets.  Social media ethics – it was never about the social media. Ethic comes from within us.

For an example: Jun Wai’s blog talks about companies buying followers and likers. Without social media, companies can also pay fake customers to promote their products to friends and families. Like celebrities can hire fake fans to seem popular to the press.

Social media simply amplifies everything. [3]

For example: this article on Nicole Chin’s blog post. Hasan Syed vented his frustration on twitter about British Airways. He took an unnecessary step to promote his tweet for $1,000 to reach a larger audience. [4]

hasan-syed o-HASAN-SYED-BRITISH-AIRWAYS-570hvsvn2-100274939-orig Source: Google images

Was it ethical of him? In my opinion, no.
Was it ethical of Twitter to accept the promoted tweet?

Source: Twitter

According to their policy, Hasan Syed’s tweet was allowed.

Social media ethics, whose fault is it really? Social media, or the individual’s intentions to abuse the use social media?

(334 Words)

Review my comments on Nicole Low’s and Jun Wai’s blog post!


Blogs: Nicole LowYi XinJun Wai and Nicole Chin

[1] What Are the Effects of Social Media on Youth?

[2] 100 Percent of What You See In Fashion Magazines Is Retouched

[3] ‘Don’t fly @BritishAirways’? How to humiliate brands via social media

[4] Businessman buys promoted Tweet to berate British Airways

Twitter Ads Policies

The Power Social Media Has Over Teen Lives – The Need for Acceptance

What To Say and What Not To

Discuss one of the ethical issues raised by educational or business use of social media that you consider to be particularly significant.

On the internet, your every word, every posts lives forever. Especially when you’ve a reputation to uphold. Everyone talks about watching what you say on the internet but has it got anything to do with the internet really?

Anything we say comes from us, it is our own responsibility[1]

While researching, I came across this article and incident 19 (Amy’s Baking Co) caught my attention so I did a little digging.


The show’s 45 minutes long so here’s a summary.Samy & Amy Bouzaglo

I went on their facebook page and true enough, there’s retaliations. However when I searched about their restaurant on yelp, there were more positive reviews than negative ones which is conflicting. [2]

So what lead to their outburst in the first place?

Negative reviews on Yelp deeply affected Amy Bouzaglo and she claims the reviews untrue. Whether true or not, is questionable.

Ethics is closely related to morals and etiquette. [3] I believe that negative reviews are perfectly fine – they act as room for improvements. However etiquette comes in when you phrase your negative review, and ethics; the message you put across.

“Had a bad experience at xxx. The services was a little slow and the food was not as nice as I thought. Maybe due to the lack of staff and peak hour. May or may not give it another chance during non-peak hour!”

“Had a horrible experience at xxx! Staffs were non-existent and the food sucked! Totally not worth the wait. If you don’t have the money to hire staff, don’t open a restaurant! Never again at xxx. Please don’t waste your money here!”

Both reviews had the same problem: lack of staff and bad food. But it’s the tonality that makes them entirely different. The purpose of social media in businesses is to allow feedback yes but never to put anyone or any business down which is what the 2nd review did. This is the issue of ethics of communication on social media.

Also, retaliation from business owners on social media never puts them in a good light because “customers are always right“. Plus lashing out and crudely scolding customers certainly make things worse, and unethical.

facebook-meltdown original
Source: Google images

From bad reviews to cyber-bullying.

Businesses need to have a policy on the uses on social media – what to say, what is acceptable etc. [4] In businesses, reputations are very important and can be tarnished by employees, customers, even employers, on purpose or not. You’re a representation of who you’re working for. That’s why privacy is a constant issue.

For anything that’s unethically posted on social media, the internet we should not blame. It’s the creator of that content who should bear the responsibility.

Although every individual define ‘ethics’ differently. What I think is wrong, you might not think so. Therefore, we should always remember the Golden Rule (Ethics of Reciprocity):
“One should treat others as one would like others to treat oneself.” [5]

And remember, people always remember you for the 1 thing you did wrong. Not the other 58 that you did right.

(435 Words)

[1] Twitter is not responsible for the racism and sexism it exposes, or the social misfits who use it. We are

19 Companies That Made Huge Social Media Fails

Amy’s Baking Company Bakery Boutique + Bistro Facebook

[2] Amy’s Baking Company Reviews on Yelp

[3] Social Media Ethics and Etiquettes

[4] The Ethical Challenges of Social Media

[5] Golden Rule

Unavoidable Ethical Questions About Social Networking

Amy’s Baking Company Freaks Out Online After Epic Meltdown On Gordon Ramsay’s ‘Kitchen Nightmares’

Kitchen nightmare comes to an end: Amy’s Baking Company to close

Something Learnt (Reflective Summary and Comments)

After reading several blog posts, I realized that a handful of my colleagues (i.e. EasterWan ChyngYi Shin etc) have mentioned that we should filter what we post online, go back and delete any inappropriate materials that we had posted on any social media and make sure we don’t post anything we wouldn’t want employers to see.  And then we come to talk about authenticity.


Authentic is being genuine and real but are people really so prim and proper, and such a goody two-shoes in and out of work? I doubt even the hiring manager is so. I believe that we should be real to people and not pretentious but knowing how to act in different situations (in and out of work) is not pretentious, it’s maturity. Honestly, I speak profanities excessively. Especially when I’m with friends. But I do not do so at work, in classes and at formal events because I know it’s not right and awfully rude but it doesn’t mean I’m pretentious.  That is why I reaffirm my stand for having multiple identities online: professional and personal – it’s exactly like my offline self in different situations.

Many have also mentioned linking social media and try googling yourself so I gave it a try.


Nothing much came up, especially my private personal accounts didn’t show. Which is a relive and bad at the same time. This shows that I don’t have an enough online presence. [1] Which I’ll have to improve on immediately.

As I’ve mentioned in my about me that I’m an aspiring writer, I think I’ll consider taking up blogging as a way to create an online identity!

But here are other interesting ways to present yourself to employers:

Source: Crystal’s blog

And Nina Mufleh who created a resume in the likeness of an airbnb host’s page to land herself a job in Airbnb!

Source: Audrey’s blog

There are so many interesting and creative way to present ourselves, the sky’s the limit!

I’ll need to hurry and start on mine now!

(323 Words)

Read my comments on Edward’s and Yi Shin’s blogs!



Blogs: EasterWan ChyngYi ShinCrystal and Audrey

[1] Why Your Online Reputation Matters

A woman created an awesome resume to land her dream job at Airbnb — and it caught the CEO’s attention immediately



Do You Think Employers Would Be Impressed With Your Profile?

Q: Discuss the ways in which an authentic online professional profile can be developed

coco chanel

Gabrielle “Coco” Chanel. What comes to your mind when you think of her? Definitely trendsetter, don’t forget perseverance, self-motivation, creativity and independence. This is the branding she has given herself. [1] And that is what we need to do – brand ourselves professionally online. When your name is mentioned, what do you want people to think of you?

As marketers, we market products, brands and etc for our clients. Before we can do that, we need to market ourselves to potential employers. We are living in the digital generation, 73% of employers hire through social media, 63% referrals, 60% career site and etc. [2] Everything is online now. Therefore it is important that we create a professional image online. Brand yourself!


Several companies are starting to use LinkedIn for recruitment. All you have to do is be on it and market yourself!


Please take some time to watch this video to better understand how to do so.

You can scroll to the timings for different segments:
01:30 – What is professional online identity?
02:38 – Social vs. professional networking
03:35 – Quality over quantity
05:54 – Be authentic
07:09 – Select an appropriate image
08:15 – Criteria for your professional network
10:24 – S.M.A.R.T

Key takeaways:
– Having quality information on your profile, not quantity
– Include professional attributes and key areas of competence
– Include personal interests as well (builds rapport and insights to who you are)
– Authenticity: taking responsibility for things posted online
– Select an appropriate image to represent yourself
– S.M.A.R.T. (Strategy, Management, Audience, Reputation and Trust)

This brings me back to our previous topic on multiple identities. This article here mentioned how several careers were ruined because of something harmless they tweeted or said. This is why I firmly believe personal life and professional life should each have an account and check your privacy as to who can view your account!

Not only LinkedIn, we could have a separate Facebook or Twitter account just for colleagues and work if we’re not ready for them to see us out of work yet. Protecting your reputation is also important.

Some say you should blog and tell your employers that you have a blog. [3] But only if you have the interest in writing and have something to write about – not your daily life. Then it should be used to your advantage as it shows commitment and passion for the industry.  Also commenting intelligently on industry-related websites leaves impactful impressions! Like this guy who commented his way to fame.


You’ve got to be interesting of course! Captivate your audience through the summary of yourself! Like how movies’ summaries capture attention. And most importantly describe who you really are, not who you think you are.

Now, try editing your profile again and then take a look at your own ‘brand’. What qualities do you see?

(427 words)


[1] Coco Chanel Biography: The Woman Who Changed The World Of Fashion

[2] Statistics from Jobvite

Branding Yourself


How One Stupid Tweet Blew Up Justine Sacco’s Life

[3] How Blogging Can Help You Get A Job

Making Your Online Profile Work For You (Point 10 in reference to Max Woolf)

How to Create Effective and Professional Online Profiles